Chairman Noh Hee-yeol (Business School 11, Chairman of Aurora World Co., Ltd.) donates 100 million won to the Business S
- bizskk
- Hit316
- 2024-02-20
Chariman Noh Hee-yeol of Aurora World Co., Ltd. Donates KRW 100 million in Business School Development Fund
- Management expert with Sungkyunkwan University Business Manager Program, Mater's degree in MBA, and Doctorae in Business Administration
- Donated in the name of the Business School Development Fund, KRW 210 million so far
Noh Hee-yeol, chairman of Aurora World, a famous character toy company, donated 100 million won to the business school development fund on the 25th (Wed). Chairman Noh Hee-yeol, a management expert who earned a business management degree from Sungkyunkwan University, an MBA master's degree, and a doctorate in business administration, expressed his intention to donate, saying, "I hope this will help the business school cultivate global talent."
At the fund delivery ceremony on this day, President Yoo Ji-beom told the chairman of the presbytery, “Let’s spread joy and fun to children around the world,” written by Professor Emeritus of Confucianism and Oriental Studies Lee Gi-dong, a master of the Confucian philosophy, and written by Professor Kim Eung-hak, a famous calligrapher. He gave it as a gift with the title “Han Ye (旱霓),” which means. President Yoo said, “I expect that Chairman Noh Hee-yeol’s continuous participation in the development of his alma mater will be of great help to the development of the business school in the future,” and “upholding the chairman’s management philosophy of ‘running together,’ we will do our best to fulfill the mission of the university so that we can grow into global talents with the qualities of righteousness, wisdom, and self-discipline,” he said.
Since 2007, Chairman Roh has donated 110 million won, including 100 million won to the Creative Innovation Fund and 10 million won to the 2nd Business Building Construction Fund. Including this donation of 100 million won to the Business School Development Fund, 210 million won has been donated to Sungkyunkwan University so far
Meanwhile, Aurora World Co., Ltd., which has established itself as a representative company in the character toy market, was founded in 1981 and listed on KOSDAQ in 2001, and has expanded beyond the domestic market into the US and global markets since the 1990s. Aurora World moved away from OEM production early on and focused on research and development of its own brand character design, ranking second in brand awareness in the American market, which accounts for 40% of the character toy market, due to its originality and excellent quality. It is a global company that has the No. 1 reputation in the Korean, Russian, and British markets and generates 90% of its total sales in over 80 countries. In particular, its own character animation ‘Yoohoo and Friends’ has been aired on Netflix since 2018 and has achieved great success worldwide.